The Pitch Forum:
we invest into companies that sell into nonprofits.
The Pitch Forum is where companies that sell to nonprofits present their business to a small group of experienced and highly accomplished industry operators and investors who have the option to invest. It is run by Foundry for Good.
Operators from
Here's what you'll get in our pitch forum
The pitch experience
- Who you're talking to: our panel is made up of industry experts and operators in the space. They have built, run, and successfully sold a company that serves nonprofits, schools, or associations. They will weigh your business on what it sells, to whom, and how fast it is growing.
- How it runs: we host these sessions quarterly on Zoom. You'll be scheduled your own dedicated time slot to pitch and we'll give you our feedback.
- What comes next: after your session, an investor might offer to fund you, partner with you, or mentor you to help prepare for a later round.
What happens if we invest
If we decide to partner up, we bring a lot more to the table than just capital to help you grow:
- Context and knowledge: deep expertise on how to effectively build for and sell to the nonprofit sector.
- The right network: direct introductions to specialized partners, nonprofits, and resources tailored to this market.
- Targeted reach: access to niche marketing channels that put your product directly in front of nonprofits.
Who can apply.
We back B2B companies selling to nonprofits, associations, foundations, schools and social enterprises. Within that market we look for two situations, and we evaluate every company against the same four criteria.
Two kinds of company we back
Early stage, pre-seed or seed
You have a working product and traction through paying customers or early revenue. The idea is proven. What you need is to reach the next level faster than you could on your own.
Growth is stable but no longer accelerating
A proven product with real demand and customers, but your growth rate is slowing down, and you want strategic investors who can help take it to the next level.
What we evaluate
All four apply to every company. The strongest candidates speak to each one clearly and honestly.
Integrated purpose and strategy
The mission is woven into the business model, the operations and the day-to-day decisions. Pursuing it is tied to long-term value, not bolted on as marketing.
Measurable impact and evidence
A clear statement of the problem and evidence that your product solves it. Pilot results, customer outcomes and real numbers count for more than projections.
Scalability for good
A model with real room to grow, where the impact grows with it. Show us that profit and purpose reinforce each other in your case.
The right ask
You know exactly what you need: the capital, the specific introductions, the expertise gaps. Founders who can name the three relationships that would change their trajectory stand out.
How each session runs.
Foundry for Good runs the same format for every company.
Your pitch
Six slides: problem, solution, traction, team, gaps, the ask.
Q&A
The investors ask you questions to align on where you want to take your business.
We deliberate
You drop off the call. Each investor discusses and weighs your pitch.
We get back to you
In writing with where the investors landed and why.
Investors mainly want to weigh
How big is the market?
How strong is the product?
How is the traction?
Can the team in place can pull it off?
What happens next
- If two or more angels want to proceed: we set up a deeper diligence call with you.
- If they want to mentor: we set-up an alignment call.
Who you'll pitch to.
The panel includes operators from Double the Donation, Nexus Marketing, OneCause, and others.
Adam Weinger
Started Double the Donation and Foundry for Good. He'll ask whether your customers renew, and who your product plugs into.
Rafi Norberg
Runs Nexus Marketing and co-founded Foundry for Good. He'll ask how your buyers find you, and what happens when the ad budget stops.
Steve Johns
Took OneCause through to its sale to Bonterra. He'll ask about your unit economics and your sales cycle.
Jake Fabbri
Led marketing at Togetherwork, and was CMO at Fonteva before the acquisition. He’ll ask how you reach association buyers, and what your pipeline actually costs.
Sal Salpietro
Drives growth at Dataro, and was at Fundraise Up before that. He'll ask what's working in your growth, with the numbers.
Travis Rush
Runs Kellen, which serves professional and trade associations. He'll ask how you'd sell to an association, and how you'd keep them.